Kulimbikitsa Tsamba la Webusayiti Ndi Semalt

(pankhani ya kampeni imodzi yochitidwa ndi akatswiri a Semalt)


Osati kale kwambiri, World Web inali malo osavuta kupeza chidziwitso. Koma zonse zasintha. Masiku ano, Network yakhala chida champhamvu cholimbikitsira bizinesi. Zofalitsa zamapepala, wailesi, ngakhalenso wailesi yakanema asiya kugwiritsa ntchito zomwe anali nazo kale. Pali anthu omwe amagula nyuzipepala. Pali omvera pamawailesi. Ndalama zimayikidwa pazotsatsa za kanema, koma aliyense amamvetsetsa kuti nthawi yakwana yochitika pa intaneti. Kumeneko anthu amapanga ndalama ndikupanga bizinesi yopambana.

Nyengo yatsopano yafika kale

Kusintha kosintha kwawonedwe kwakusintha kukuwonekera pamaso pathu. Pali oyenda panyanja ambiri omwe akusambira pa World Web. Tekinoloje zatsopano zikukula pamlingo womwewo. Mutha kulumikizana ndi Network kudzera pa foni yamakono - onani vidiyo, kuwerenga nkhani kapena ... kugula bulawuti yatsopano. Kulipira katundu pa intaneti ndikosavuta. Munthu wamba tsopano amatha kuyendera malo ogulitsira pa intaneti, kuyendayenda kuzungulira zojambula, ndikufunsa funso lawo. Aliyense atha kulandira yankho pompopompo chifukwa mayankho ndiofunikira pakusamalira makasitomala abwino. Intaneti yakhala msika momwe mungagulitsire chilichonse, komanso nthawi yomweyo chida champhamvu chotsatsa. Kuphatikiza kwachuma m'masitolo achapa intaneti kumatsimikizira phindu la zida zamtaneti. Iwo atha kuthandiza omwe ali pamasamba kuwonjezera ndalama.

Kutsatsa masamba pawebusayiti ndi chifukwa cha malo ogulitsira aliwonse omwe oyembekezera akufuna ntchito kapena katundu m'malo enieni. Ambiri mwa alendo anu ndi anthu olemera. Ogula ambiri akufuna zinthu zanu, koma ... pezani malonda a omwe akupikisana nawo. Chifukwa chiyani? Zidachitika pansi pa tsambali mumndandanda wazomwe zimapangitsa kuti azigwiritsa ntchito intaneti pamaso panu. Kodi munthu angathe kuthamangitsa ngakhale kupikisana nawo? Inde, ngati mungapereke zotsatsira pa intaneti kwa akatswiri a Semalt.

Kupita kumalo apamwamba

Aliyense amene watsegula malo ogulitsira amadziwa zomwe angachite kuti azigulitsa pamalo otetezeka a mzindawo. Kasitomala amalandila lingaliro loyamba la bizinesi yanu musanapite. Amayang'ana adilesi yamalonda ndikuwunika kutchuka kwake pamsika wamawu. Kampani, yomwe ili pakatikati pa mzindawu, yomwe ili ndi alendo ambiri komanso makasitomala olemera, ili bwino. Makasitomala olemera adzathamangira kwa inu. Lamuloli silikugwira ntchito m'mabungwe azamalonda okha. Malo olimbitsa thupi, malo ochitira masewera olimbitsa thupi, malo osungirako masewera olimbitsa thupi, nawonso amamvera malamulo a kutchuka, monga m'masitolo akuluakulu kapena m'malo apamwamba. Kodi zimakudabwitsani kuti pa World-Wide-Web anthu modzipereka kapena mozindikira amadalira malingaliro omwewo pankhani zotchuka? Ngati muli pamwamba khumi, gwero lanu limawonedwa ngati lolemekezeka komanso lolemekezeka.

Monga malo ogulitsa pa intaneti, malo abwino osungirako malo amakopa ogula. Ngati mukuwoneka pazotsatira zapamwamba, 95% ya omwe akufuna kudzagula adzakusamalirani. Monga ziwerengero zikusonyezera, awiri peresenti yokha ya omwe akufunafuna ndi omwe ali odala kwambiri kuti afike patsamba lawayi losaka. Mosiyana ndi malo ogulitsa pa intaneti, kufikira maudindo otchuka sikungafunike ndalama zambiri ngati njira yoyenera yachitukuko. Apa simukuyenera kupeza woyenera kuchokera kwa oyang'anira masepala, koma akatswiri odziwa ntchito. Ntchito zawo ziyeneranso kulipiridwa, koma ndalama zake ndizotsika kwambiri kuposa mtengo wolipiritsa kumalo osungirako likulu. Koma ngakhale malo ogulitsa pakati pa likulu lolingalira lapadziko lonse lapansi sangakope otsatira ambiri ochokera kumayiko osiyanasiyana monga maudindo apamwamba mu Google SERP.

Mbiri yamakasitomala ndi chiani?

Kuti apereke kuyesa kwa malo ogulitsira pa intaneti ndikuzindikira zomwe ntchito ikuyenera kuchitidwa, katswiri wa SEO akuyenera kusanthula katundu ndi ntchito zake. Pakadali pano, njira yolimbikitsira bizinesi imakonzedwa. Tiyeni tiwone chimodzi mwazabwino za Semalt - kampeni ya zokongoletsera nyumba ku Romania. Imagulitsa zinthu zogwiritsidwa ntchito zamkati ndi zakunja (mipando, nyali, ziwiya zakukhitchini, zoyikapo makandulo, ndi zina). Kampaniyi imapereka ntchito zapamwamba komanso kutumiza mwachangu zinthu zofunika kuzilikulu ndi m'mizinda yonse mdziko muno.

Kuwonekera kwathunthu kwa shopu ya www yamaulendo apamwamba kwambiri, apakati, komanso otsika kwambiri. Nthawi yomweyo, katswiri wa Semalt adawerengera mbiri yaotsutsana ndi atsogoleri amsika kuti adziwe zabwino zawo. Zinapangidwanso kuti ndizomwe zimatsogolera mawebusayiti omwe ali patsogolo ndi mbiri yawo yolumikizidwa, komanso mafunso omwe afotokozedwa okhathamiritsa masamba atsamba. Pachigawo choyambirira, Semalt pro ikuwona ngati malowa akufunika kusintha. Mapeto ake, munthu akhoza kulimbikitsa kukonza pamasamba - kapangidwe, kayendetsedwe, malo ndi zomwe zili zolepheretsa chidziwitso, kupanga masamba matsamba atsopano

Pakadali pano la kampeni ya SEO , ndikofunikira kulingalira ngati mungasinthe CMS, kusintha malowa kukhala zida zam'manja, lembaninso http ku https, ndi zina zambiri. Kufunika kwawongoleredwe kumakambirana ndi kasitomala zisanachitike, pochita bajeti pakulimbikitsa tsamba.

Sakani Malonda

Pa gawoli, SEO pro imasonkhanitsa, magulu ndikuwona kuchuluka kwa pachimake pachimake. Malinga ndi mtundu wa www-sitolo, pachimake pa semantic akhoza kuphatikizira kuchokera mazana angapo mpaka mazana masauzande amafunsidwe osaka. Mapangidwe apakati amatha kutenga miyezi ingapo, kotero izi zimachitika limodzi ndi ntchito zina. Pankhani ya Insignis, tinaganiza zolimbikitsa mawu ofunikira a tsamba lanyumba, gulu lazogulitsa, komanso michira yayitali yonse yokhala ndi masitepe apamwamba 100. Miyezi iwiri itatha kuyambitsidwa, tinawonjezera magulu ena awiri .

Makina opanga malowa

Tsamba lililonse limafanana ndi mtengo pomwe thunthu ndi tsamba lalikulu, ndipo magawo ndi machaputala ndi nthambi ndi masamba. Kukula kwake kudzakhala kwakukulu motani kutengera mtundu ndi tsamba la tsambalo. Tsamba lokhala ndi tsamba limodzi lili kale ndi mtengo pomwe mbali zingapo zimatha kumera. Insignis, monga malo onse ogulitsira pa intaneti, ili ndi mawonekedwe ovuta kwambiri komanso osiyanasiyana. Pagulu lililonse la mafunso osakira, muyenera kukhazikitsa ndi kukhathamiritsa tsamba losakira. Ndikofunikira kukumbukira kuti pamafunso ochepetsa kwambiri, ndibwino kukhazikitsa tsamba lawolawo. Pamafunso apamwamba kwambiri, nyumba zakunyumba zimamangidwa.

Chidwi chatsamba lamasamba atsopano chimatulukira mu nthawi yakufufuza kusaka kwa otsutsana, komanso katundu ndi ntchito. Kwa malo ogulitsa masamba akuluakulu pamizinda yosiyanasiyana monga Insignis, misika ndi ma brand omwe ali ndi maofesi othandizana nawo, kuchuluka kwa masamba amafikira ndi kuchuluka kwa mizindayi. Zolemba pamasamba otere ziyenera kukhala zapadera. Mumapulo akulu, masamba atsamba atsopano amapangidwa ngakhale kwa zaka ziwiri kuyambira chiyambi cha kukwezedwa kwa tsamba. Kuti mupeze zomwe mukufuna, ntchito yayikulu pakukula kwa tsambalo la webusaitiyi iyenera kukhazikitsidwa posachedwa.

Zolinga zamkati zamkati

Katswiri amakonza zolakwika za kukhathamiritsa kwa masamba mkati, wogwiritsa ntchito masamba omwe amafunsira mafunso, amachotsa masamba obwereza. Kuti muchite izi, kufufuza kwa ukadaulo wa malowa kumachitika pokhapokha ngati ntchito yakuthandizira mkati ipangidwe. Pankhani ya Insignis, munthu adakonza zolakwazo kenako nkuyamba kuthana ndi mavuto akulu omwe atchulidwa mwaukadaulo waluso.

Woyenera kuchita ntchito zotsatirazi:
  • kuwonjezera ma meta tag a tsamba lofikira pogwiritsa ntchito mawu akulu akulu;
  • kuvala kuthamanga kwa mayankho a seva ndikutumiza masamba tsambalo;
  • kuchotsa maulalo osweka;
  • kukonza zolakwika zonse 404 ndikuonetsetsa kuti maulalo onse ndi olondola;
  • kukhazikitsa njira zosinthika zamtundu wa Bizinesi Yanu ndi kusintha masanjidwe ake kunyumba
  • kuchotsa kubwereza ma URLs pogwiritsa ntchito zowongolera pafupipafupi, ma adilesi ovomerezeka, kutsata kwa noindex;
  • kusintha ma robots.txt kuti mutseke ma tag ofunika komanso kupewa kutulutsa masamba osiyanasiyana ndikusaka masamba;
  • kupanga mapu a tsamba la XML;
  • kulemba zapadera za SEO pamakalata akuluakulu ndi a gulu pogwiritsa ntchito mawu ofunikira;
  • kuphatikiza ma tag omwe akusowa pazithunzi kudzera pazodzaza.

Kulumikiza kwamkati

Ndikofunikira kuti musangokhazikitsa masamba obwereza okha koma kupanga zolumikizira zamkati kuti makasitomala ndi kangaudeyu athe kufikira masamba ena ena. Pokhapokha izi zitachitika, sangathe kutuluka mu mndandanda wa obwera kutsamba lawebusayiti. Katswiri wa SEO amamangitsa kulumikizana kwa magulu azakudya mothandizidwa ndi zolemba zopangidwa kale, komwe amawonjezera mafunso osakanizika kale, kusunthira kulemera kotsika kuchokera pamasamba otsika ampikisano kumasamba otsukira a nesting.

Kukhathamiritsa kwa WWW

Makina opanga pamanja amapanga ma meta tagi apadera ndi mitu ya H1 kutengera "mchira wautali" wa zosaka zamasamba omwe amafunikira. Komanso, pamasamba olimbikitsidwa pa sitolo ya www, zolemba zimapangidwa zomwe zimaphatikizapo mafunso omwe asonkhanitsidwa kale, mwachidziwikire, poganizira zopempha zaposachedwa za osaka masamba. Zolemba zimakhudza masamba onse omasulidwa ndi mafunso apamwamba komanso kuwonetsa mafunso ataliatali. Pankhani ya Insignis, imodzi idakwanitsa kufikira zigawo zazikulu kwambiri za mawu ofunikira, komanso kuti michira yonse yayitali ilowe kwambiri 100. Kuphatikiza pa tsamba lawebusayiti yayikulu komanso masamba oyambira, masamba otsatirawa adalandira gawo lalikulu kwambiri la magalimoto - nyali / nyali / zinthu zokongoletsera / zoyikapo nyali.

Bajeti ya Crawl

Ichi ndi chiwerengero chokwanira pamasamba omwe maloboti osakira pa Google amatha kukwawa kwakanthawi. Ndikulimbikitsidwa kuti akatswiri odziwa ntchito okha ndi omwe amagwira ntchito ndi bajeti yowonongeka. Katswiriyo amatseka "masamba zinyalala" omwe amapangidwira kasitomala kokha, amaletsa osaka masamba kuti asamayendere "masamba zinyalala" ndikutseka maulalo.

Kuwongolera Tsamba la Webusayiti

Kodi masamba oyang'ana matsamba amalingalira za machitidwe? Amatero. Ichi ndichifukwa chake ma SEO-pros amagwira ntchito monga:
  • kusabwezera kwa kasitomala pakuwonetsa;
  • kutsika kwa kugunda kwamphamvu;
  • onjezani nthawi yogwiritsidwa ntchito patsamba latsamba.
Kusinthidwa kwa shopu ya www yamakono pama foni kumathandizira kuwoneka bwino kwa tsambalo muzotsatira za foni. Zimaperekanso kutembenuka kwapamwamba kuchokera kuzida zam'manja. Kusintha kosavuta kosinthira kumatsitsa mitengo. Mapangidwe oyenera a tsamba la "About Us" adzakulitsa chidaliro cha alendo ndi obwera masamba.

Kukhathamiritsa kwa tsamba lakunja

Kodi ndizothandiza pazinthu ziti? Izi ndizothandiza kumasamba omwe akugwira ntchito mopikisana kwambiri. M'madera ena a mpikisano wotsika, mutha kuchita popanda kupanga ulalo wolowera. Koma pamawebusayiti ambiri, kutsegula zakunja sikungapewere. Masamba oyenererana ndi oyenererana amakupatsani mwayi, mumakhala wodalirika kwambiri "m'maso" amatsenga otsatsa masamba. Pali magawo ambiri omwe munthu amayenera kupanga mbiri yolumikizira ndikusankha opereka.

Kuchulukitsa kutembenuka kuchokera kwa alendo kukhala makasitomala

Gawo ili la kutsatsa tsamba la webusayiti kumafunikira chidziwitso cha kapangidwe, kugwiritsa ntchito, kutsatsa maimelo, komanso luso popanga zinthu zapamwamba. Katswiri wa SEO pano akuchita zinthu izi:
  • kukonza mafomu;
  • amawonjezera ma algorithms a maneja-kwa-maneja oyankhulana;
  • amasintha mitundu ya tsamba la masamba;
  • imagwira ntchito pa maumboni;
  • makonda amayambitsa makonda mwamakalata.
Ndipo izi ndi zinthu zana zokhazokha zomwe zikukweza kusintha kwa tsamba. Ngati zifika pakuyenda bwino kwa Insignis, imodzi mwa mawu ofunika kwambiri a kampaniyi idatenga malo oyambira TOP-10. Liwu lina lofunikira (la gulu lofunikira) lafika kale TOP-3. Kupambana kwa malonda pa intaneti si malingaliro ovuta. Itha kufotokozedwa muzowona. Kupambana kwa kampeni ya SEO ya kampani iyi ya ku Russia kwa miyezi 6 ikuwonekera mu ziwerengero zotsatirazi: mawu ofunikira 232 ali mu TOP-1, ndipo mawu ofunikira a 1136 ali mu TOP-TEN (poyerekeza ndi zizindikiro zisanachitike kampeni - 4 ndi 55, motsatana). M'mwezi woyamba, chiwerengero cha anthu omwe akufufuza zinthuzi pogwiritsa ntchito kusaka kwachuma chawonjezeka kuposa 1000. Munthu akhoza kuwona ndalama zowonjezereka komanso kuvomerezeka kwa mbiri yabwino. Kodi mukufuna kuti masamba onse patsamba lanu alembetsedwe mwachangu? Semalt asankha njira yabwino kwambiri yotsatsira SEO.

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